Privacy policy

Information we collect

Information you provide

When you contact us or use our services, you may provide:

• Contact information (name, email, phone number)
• Company information (company name, role, size)
• Project details and requirements
• Communications with our team

Information collected automatically

When you visit our website, we automatically collect:

• Analytics data: page views, session duration and navigation patterns, via Google Analytics 4
• Device information: browser type, operating system, device type
• Referral information: how you found our website
• UTM parameters: campaign tracking data for marketing attribution

How we use your information

We use collected information to:

• Respond to your inquiries and provide services
• Send relevant communications about our services
• Improve our website and service offerings
• Analyze website usage and marketing effectiveness
• Comply with legal obligations

Third-party services

Google Analytics 4

We use Google Analytics 4 to understand how visitors use our website. GA4 reports visits to us in aggregate. You can opt out through the cookie consent banner or with a browser extension such as Google Analytics Opt-out.

Google's privacy policy: policies.google.com/privacy

HubSpot

We use HubSpot for customer relationship management and marketing. When you submit a form or book a meeting, your information is stored in HubSpot.

HubSpot's privacy policy: legal.hubspot.com/privacy-policy

Cookies

We use cookies for:

• Essential cookies: required for the website to function
• Analytics cookies: help us understand site usage (requires consent)
• Marketing cookies: help us measure campaign effectiveness (requires consent)

You can manage cookie preferences through the consent banner shown on your first visit.

Data retention

We retain personal information for as long as necessary to provide our services and comply with legal obligations:

• Contact form submissions: 3 years from last interaction
• Analytics data: 14 months (GA4 default)
• Client engagement data: 7 years for legal and tax purposes

Your rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to processing of your information
• Receive your data in a portable format
• Withdraw consent where consent is the legal basis for processing

To exercise these rights, email hello@illicus.com. You can also complain to the data protection authority where you live.

Data security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption in transit (TLS) and at rest
• Access controls and authentication
• Regular security assessments
• Employee security training

For how we access and protect client systems during an engagement, see our security practices.

International transfers

Your information may be transferred to and processed in countries outside your country of residence, including the United States. We put appropriate safeguards in place for these transfers where the law requires them.

Children's privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy periodically. We will notify you of material changes by posting the updated policy on this page with a new "Last updated" date.

Contact us

For questions about this privacy policy or our data practices, email hello@illicus.com.